ICTU annual report 2005




ICTU combines knowledge and experience in the field of ICT and government. The client ask us to design an annual report that is a selling ‘brochure’ as well. A copy-oriented direction was chosen by turning more or less well known quotes that start with the word ‘It’ into quotes that start with ‘IT’. Main idea behind the design is that what ICTU does is not rocket science. We decided to exaggerate the whole IT-cliche by playing with IT-like elements such as testimonials shaped like pop-ups (sometimes placed on top of the text itself) and the build-up of a robot with human elements as the annual report continues. We assembled the robot in 4 different stages, each depicting a chapter of the annual report.

In cooperation with Vos Broekema

• Winner Dutch Best Annual Report 2006

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